To make our music video a professional standard, we must try to avoid using 'boring' shots as much as possible. After looking at hundreds of music videos through my lifetime and throughout this project, it is evident that the best videos are the ones that use the most interesting and creative shots.
As part of the flackback sections of the filming that we have done, we toko inspiration from Justin Bieber's video, 'Beauty and a Beat'.
In this video, Justin uses a handheld camera to film the majority of the video, and not only has this rarely been done before, but it also adds an element of excitement and fun to the piece. Not to say that this video looks amateur, but using the handheld camera gives the effect of an amateur filming and we would like to use this effect in our video, for the flashback sections in which Katy's boyfriend, (Matt) is holding the camera.
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