Audience Theory- The Uses and Gratifications Model - How does this apply to our video?

As the Uses and Gratifications model states, the audience are active when consuming a text and we expect the effect of each text to differ between each individual.

As afore mentioned, The Uses and Gratifications model believes that people consume texts to gratify a 'need'. Here are the 'needs' that we believe can be fulfilled by watching our video:  

• Relatability - Many people who are grieving, alone or isolated may be able to share a connection with our text and its narrative.
• For pleasure - Many people watch/read tragic love stories or dramatic and emotional texts sheerly for their own pleasure.
• To inform and compare - We feel that our text enlightens the audience to the difficulties many people experience and audience may therefore benefit from digesting our text and comparing it with their own lifestyles.
• To escape- By watching our text, some people may feel they have left reality and have entered the world of the text.

The main purpose of our music video was to highlight the emotions of Gabrielle Aplin, portrayed through her song and create a visual text that supports and empathizes with these emotions. We feel that relatability and escapism are the most prominent sections of the Uses and Gratifications model that are the most related to our text. However, it can also be argued that pleasure is also entirely relatable, as romantic and tragic love texts are among the most succesfull of all media texts, making our text relevant to that catagory.