Our chosen song lyrics.

I’m a phoenix in the water
A fish that’s learnt to fly
And i’ve always been a daughter
But feathers are meant for the sky
So I’m wishing, wishing further
For the excitement to arrive
It’s just I’d rather be causing the chaos
Than laying at the sharp end of this knife

With every small disaster
I’ll let the waters still
Take me away to some place real
'Cause they say home is where your heart is set in stone
where you go when you’re alone
Is where you go to rest your bones
It’s not just where you lay your head
It's not just where you make your bed
As long as we’re together, does it matter where we go?
Home
Home

So when I’m ready to be bolder,
And my cuts have healed with time
Comfort will rest on my shoulder
And I’ll bury my future behind
I’ll always keep you with me
You’ll be always on my mind
But there’s a shining in the shadows
I’ll never know unless I try

With every small disaster
I’ll let the waters still
Take me away to some place real
'Cause they say home is where your heart is set in stone
Is where you go when you’re alone
Is where you go to rest your bones
It’s not just where you lay your head
It's not just where you make your bed
As long as we’re together, does it matter where we go?
Home
(repeated)

'Cause they say home is where your heart is set in stone
where you go when you’re alone
Is where you go to rest your bones
It’s not just where you lay your head
It's not just where you make your bed
As long as we’re together, does it matter where we go?
Home
(repeated)   

Our chosen song.

Chosen artist profile.

• The artist we chose to use was Gabrielle Aplin.
• She is an English singer/songwriter from Bath and first became recognised on Youtube over 3 years ago, when she covered a song by the American rock band, Paramore.
• As the first of two children, Gabrielle grew up listening to artists such as Bruce Springsteen and Joni Mitchell.
• She taught herself the piano at around the age of 12, and began playing guitar at 14.
• Since the start of her career, she has covered songs by bands such as You Me At Six, Katy Perry and Ceelo Green.
• She eventually uploaded her songs to the BBC, and ended up creating her own website.
• Gabrielle's first release was her five-songed album, 'Never Fade'.

A few other music video's and songs by Gabrielle Aplin are :

Our music video song.

After a long period of searching, and numerous emails to many bands, we finally found a song that we felt was suitable to use, and that we had got permission for. We used websites such as unsigned.com but eventually went for a signed artist that started off on Youtube. See below the print screen of the confirmation email.

Using Final Cut Express.

After not using Final Cut Express for some time, we needed to refresh our minds on how it worked in advance to doing our preliminary task. We were give a song, and some clips of people dancing, and were told to edit the first 30 seconds of a music video. We were given one lesson to do this. It worked well, reminding us again of how to use the programme. The main objective of this task was to learn to edit to the beat, something we were going to have to perfect to make a full music video.

*ADD VIDEO*

Information about copyright.

When it comes to finding our music, we have had to be extrememly careful in making sure that the artist we chose was not signed, and that if they were signed, we had their permission to use their music.

If we used a signed artists music without their permission, and then posted it on Youtube, they would have permission to sue us, and it could be taken to court.

Luckily, we have found an signed artist who has given us her permission to use her song.

Famous Album Art Analysis.

What made this album art successful and why does it stand out/suit the artist?

- Overall, Birdy as an artist, has as calm, relaxing, sometimes depressing, indie feel. This is shown fairly clearly in her album artwork.

-The music is simple and easy going, and this is shown through the fact that the cover is relatively simple. She is standing on her own in an old fashioned worn out room, wearing simple, un-glamorous clothing.

-The artwork also has an old fashioned feel to it, and this is created through the use of background, as she is standing in what seems a very old fashioned, tatty room.

-The simplicity of her name, 'Birdy' in the corner of the artwork, adds to the whole simple atmosphere. The use of font is very effective, as it is clear, and to the point, exactly like the picture.

Unlike Birdy, Nicki Minaj is an outgoing, 'in your face' artist, and this is clearly shown in this album cover.

-The album is called 'Pink Friday' and to portray this, the album cover is almost completely pink, including her dress, shoes and hair.

-To show that she is an outgoing artist they have made her legs seem extremely long and plastic, and this also adds to her 'alter-ego', as she views herself as 'barbie'. They show this by making her look plastic and fake.

- A rather simple font is used to state the name and album, yet the word 'pink', is written in pink and looks as if it is handwritten.



Similarly to Nicki Minaj, LMFAO are extrememly outgoing artists that like to make an impact and cause controversy. Their songs are often about partying, getting with girls, alcohol and getting drunk, and we see this as soon as we look at this album cover.

-The fact that both their faces are squashed and confused looking gives the impression that they are drunk, and this suits most of their songs, and videos as they are often acting drunk.

-Their faces are next to a girls stomach, and this girl has a tattoo of their album name. Not only is this an interesting way of showing the album name, but it also suggests that they have that, 'live on the edge' party attitude. The font of the tattoo, is sharp looking and looks as if it has been somewhat handwritten, making them come accross as 'edgy'.

What is a Digipak and what goes on a magazine advert?

What is a Digipak? 
A digipak is the packaging and cover of an album, that contains all of the below.

Whats on a Digipak? 
-Name of an artist and album
-Track list
-Barcode
-Record company logo/information
-Disc impression and seperate disc design
-Six sides
-Spine- with name of artist album
-Image of the artist is not compulsory on the outside but a good idea to have on the inside.

What goes on a magazine advert? 
-Name of artist and album
-Date of release
-Where it is available to buy
-Record company information
-Quotes/reviews

Here is an example of a six-slide digipak.

Choosing a track.

The most important factor when making a music video, is finding the right music. Me and my group have gone through months of searching, and have finally found a song we find suitable for the ideas we have.




We believe that this song matches what we had in mind, entirely, and the lyrics also match our storyline.

Emil Nava Case Study

• Director - Emil Nava
• Began as a runner for film production companies.
• Worked for Blink productions and now freelances for OB management.
• After working as a runner, Emil Nava graduated to Assistant Director where he would manage the video shoots.
• He eventually signed to Academy - who are the biggest music video production company and then worked for Between The Eyes and now works mainly for Pulse.
• He has now begun to make adverts which generally have a far higher budget and production values but which allow for less creative freedom.
• At his busiest, Emil has made 24 music videos in one year.
• When he began shooting videos for independant labels, the budget would be as low as £5,000 - £10,000 and his most expensive video to date has been for Jessie J and the budget was £160,000.

Emils first budget was for the band, Kid British and the song was called 'Our House'.
-The budget of the video was £20,000
-It was made in Manchester.
-The cast consisted of local people.
-It took 1 day to film and 2/3 days to edit.
-It only cost Emil 10 days for pre-production and this demonstrates the very tight timescales involved in the music video industry.

OB management are a company that work as agents for directors. Their aim is to:
-nurture talent.
-work with production companies.
-work with record labels.
-match the right director to the right artist.

Some of the production companies that OB work with are:
-Pulse Films.
-Rocket.
-Agile Film.
-Friends.
and Wonda.

A few examples of Emil Nava's music videos are:

Paloma Faith - Picking up the Pieces.
Client- Sony
Cosing £25,000



Ed Sheeran-Lego House
Client- Atlantic





Jessie J - Do it like a Dude
Client-Island
Cost-£25,000

Jamie Thraves Case Study and The Process Of Creating A Music Video

Director : Jamie Thraves

• Made short films at university and used his award winning short films as a 'calling card' to get his 'foot in the door' with the video production company 'Factory Films'. 
• He began by shooting three very slow budget music videos that cost about £5000 each. 

How does it work? 

• A 'commisioner' from a record label sends a track to 5-10 directors. The directors then each submit a treatment. This stage is unpaid. The director who has submitted the 'best' treatment is then comissioned to make the video. Only then is the director paid. 
• As can be seen for many directors in the business, it is a precarious existence where their livelihood is dependant on each commision. 
• Jamie Thraves submitted treatments for his two best known videos and each was accepted. 

Examples of Jamie Thraves' work

• Radiohead - Just, £100,000 budget, was shot in 3 days. 
• Coldplay-The Scientist, £200,000 budget, shot in 3 days. 
• One of Jamie Thraives' most recent videos is by Japanese Popstars-Song for Lisa.
• Currently videos cost about £20,000, shooting time is about 2 days. 

Jamie has used music videos to get into the film business. So far he has shot 3 feature films, 

• The Low Down
• The Cry Of The Owl
• Treacle Jr.