Sunday, 24 March 2013

Audience Theory - Analysis of finished video - The Effects Model.

We have recently learned about the Effects Model theory and have studied the points that it makes.

How does this theory relate to our video?
-This model suggests that media texts must have a negative effect on the audience. However, although the message we portray through the video IS sad, we feel that our music video does not necessarily have the ability to cause a negative effect on the audience, e.g violence or crime. The video does contain aspects of sadness, and missing sombody, however there are no scenes of crime, violence or 'wrongdoings' that would provoke an audience.
-We do not feel that any of the behaviour in our video will be copied.
-We do not see any reason for our text to be banned, like many of the texts that fit the theory have been.
-Our video does not provoke a moral panic.
-We do not feel that the audience will be intoxicated by our video, which consequently means that this model is not applicable.

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