Editing- Using Photoshop and LiveType.

As part of the music video, the title and artist must be placed at the beginning and at the end, much like the video's shown on music channels. To do this we decided to use Adobe Photoshop for the first part of the process.

After opening Photoshop, the first thing that we did was created a new file. We decided to make this transparent which meant that when eventually put onto Final Cut Express, only the writing would be visible.

Using the text tool, we seleected an area and typed out the information needed. We changed the font, colour and size as necessary.

To finish adding the song title and artist to our video we needed to use LiveType. After placing the file into LiveType, we then had to adjust the settings. The images below show the timeline, as well as the options available for changing the size and other attributes of the image.


After making sure the text is the right size, we exported the clip into a QuickTime movie which allowed us to place it into Final Cut Express.

Advertisement - Components of an advertisement.

To make sure that our magazine advertisement is of a professional standard, we must ensure that we include the correct information and follow the codes and conventions set by other adverts.

The things we must include are:

• Name of the artist
• The name of the album/tour.
• The dates of release
• An image associated with the artist.
• A logo of a branded company that would sell the product
• A URL of the artists website
• The artists record label logo
• A star rating with a suitable source

If we include these the likelihood of our advert looking more professional, is high.

Editing -The final parts of our video.

Here are some shots of our final editing. All we have left to do is add some shots of Katy playing the guitar and piano and our video will be done. Whilst we take these shots we can also take pictures for our final images of the digipak and then we will be finished.

Editing - Editing the video and planning ahead.

Here are more shots of our editing process. In this shot we are rendering the clips that we have done so far. As the weather is still pretty bad, we cannot film more of the clips that we want to film, meaning we have to spend our time editing the shots that we have got so far. Although without the shots that we need, we are finding this very difficult.

Here is a weather report of this week,  as we're trying to find the best day to film.

Unfortunately, the weather is still due to be bad till the end of the week, but hopefully on Friday and Sunday we can catch some sunlight and get the rest of our filming done.

We know that weather reports aren't always reliable, however they give us a rough idea to base our planning on. As they aren't always correct we have to be ready with the camera to film at any point in this week when the sun comes out.

Research and planning- Further target audience research and the analysis of the results that we achieved.

Recently I realised that I am limited on the target audience research that I have taken, to help us with our video. I believe that when we have good feedback from many people, making our video will be slightly easier and we will know how a target audience would expect a video or magazine advert to look.

So when realising this, i decided to use as many websites and techniques as i possibly could, to get feedback from a wide audience that would give opinions on their tastes in music videos and what they would like to see come from a video by an artist such as Gabrielle Aplin.

I decided to make charts explaining the results of the surveys:

How Old Are You? The majority of people who responded to my surveys were 16+ meaning our video must be mature and satisfying for a slightly older audience. However, we cannot rule out appealing to a younger audience, as we wish to appeal to as many people as possible.

What is your favourite music video and why is this?



Would you go out of your way to watch a music video? This research shows us that although some people don't necessarily enjoy watching music videos... the majority do. This tells us that we need to make sure that our music video is extremely interesting, tells a good story and portrays the song in the way it is supposed to.

What is your favourite musical genre?


This research shows us that dance and pop music overall are the favoured genres of music. Although Gabrielle Aplin-Home, definately isn't dance music, it can be classified as pop. Meaning we would have a wide audience watching our video.

What is your favourite style of music video?

 Similarly to films, a comical music video is favoured over an animated or an emotional video. Unfortunatly, the song we are making the video too, IS emotional, referencing love, family and home, meaning we are going to have to put extra effort in, to make sure that the video appeals to the people who do not like emotional, serious videos with a story line.


Overall, what makes a good music video, in your opinion?

Filming- How our filming went.

Although we got most of the shots we needed when filming on Thursday, (as planned), and it WAS sunny, (as planned), when we got back to the media rooms and uploaded the footage we had, we realised that it still wasn't quite sunny enough to match the other shots we have for the video so far. This means that unfortunately, we will have to go out and re-film the shots that did not look good enough to be part of our video.

We all understand that we have left the filming and editing very late in the year and that we need to get it done as soon as possible, however, we are (unfortunately) waiting for slightly better weather to film in. We understand that, as its winter, turning to spring, the weather can be extremely unreliable. We realised this on days such as yesterday. When the sun was shining, it wasn't too windy, or cold, so we all organised to meet up and re-film as much as possible so that we can start to finish with our editing... however, by the time we actually got to meet up, (around an hour after we first decided to film), clouds come over and it started to rain. Rain being weather thats NOT suitable for our video, as the sunnier the weather, the better we think our video will look.

Research and Planning - New Mood Board.

As we changed our idea for the video, we have to recreate our mood board.

Here is the start of the new board that we are creating however, when trying to use pinterest, we decided that we did not like the layout of the boards, so we decided to carry on using glogster.com





Here is my new and improved glogster mood board, that suggests themes, or ideas that are in our newer video.

Planning- Weather reports planning for our final day of filming.

As we only have a few shots left to film, (landscape shots and more close ups), we have to make sure that the day we are filming is sunny enough to match the rest of the video and to make it easier for us to film.

We have decided that we will film the very last of our video and take shots for our digipak and magazine advert on thursday, as it will be one of the less windy, and sunnier days.

Treatment, shooting schedule and planning.

Here is the treatment for our our overall, finished video idea, explaining the roles in the group, the title of the song, artist, the synopsis and the key genre conventions of the video we created. 

Here is the shooting schedule of our video. It shows the dates we went out to film, the scenes we were filming, the locations, equipment, costumes and props that we had to use, along with the cast or crew.

Here is another risk assessment, assessing the precautions that we had to take during the filming process. 

Here is a list of the costumes and props used during our process of filming. As we did not make a specifically themed video, such as a dance theme, we did not need to choose or buy specific outfits for the actor to wear. 

Although we have not used any of the shots that contain the props, we still took many shots involving props. We decided not to use these shots as we did not like how unrealistic they look. Here is the plan explaining the problems we had, and how we had to overcome them. 

Here is the shot list explaining the shots that we had to take.