Our finalised products.

(Here is the version with the Digipak template over the top)

Evaluation: How did you use new media technologies in the construction and research, planning and evaluation stages?

How did you use new media technologies in from toriwheatley11

Evaluation: What have you learned from your audience feedback?

In order to establish what we have learned from our audience feedback, we must first analyse it:

Question 1 of our surveymonkey survey:

Did you like our music video?

Only 7 people replied to our survey monkey, however here are the results out of the 7 people:

• YES- 6
• No- 1

From these answers, it is evident that our music video was enjoyed. This is particularly good, for us, as we felt that our music video may not be liked as it was slow moving and emotional. However, this proves that emotional videos can still be enjoyed.

What did you enjoy about our music video?

When checking the results to this question, we realised that some people answered inappropriately, so we will not include their results into our analysis, however the answers that we can analyse are:

• I enjoyed the fact that you avoided fast paced editing. It added to the emotional value of your video.
• I enjoyed the effective editing and good lip synching.
• I enjoyed the actress.
• I enjoyed the song.
• The quick editing.
• The varied camera shots.

Although some answers are contrasting eachother, overall, the most mentioned answer is to do with our editing. This shows us that we have used our editing techniques effectively to portray the emotions and story that we wanted to portray.
The actress and her lip synching were also mentioned, meaning that we chose the right person to suit the video and to portray the emotions how we visioned her too.

What was your favourite part?

• I don't have a favourite part, it was all brilliant.
• The end.
• The montage sections.
• The beginning lip synching.
• The snow scenes.

We have a varied response from this question. One person enjoyed the video completely, which obviously means we have effectively created the video, however, the locations we used seem to play a big part in this question, as two people replied with 'the montage sections' and 'the snow scenes' which are the same thing.
Therefore this shows that we have effectively chosen suitable locations and that they fit the song and the narrative. At times we were unsure whether the montage section would work in relation to the rest of the video. However we have discovered that its inclusion helped to tie the narrative of the story together.

Would you change anything about our music video?

•  Perhaps the singer could of put more expression into the song?
• No nothing at all.
• No.
• No.
• No.
• No.

This feedback is extremely helpful when finding what we did wrong with our video. As the majority answered 'no', it shows us that we chose the correct shots, editing techniques, locations and mise en scene to suit the song to the best we could.

Do you think our music video suited the song?

• 6 people - Yes
• 0 people- No
• 1 person- Unsure

Most of the responses agreed that our music video matched the song, which shows that the interpretation we provided was valid and reflected the meaning of the song. Also, it suggests that the participants understood the narrative depicted in our video, which we are very relieved about.

http://www.surveymonkey.com/analyze/?survey_id=39625724&OPT=NEW


Earlier on in the year, i decided do some research and audience feedback into music videos overall.

Here is the link to the post that contains this research :
http://toriwheatleyrca2.blogspot.com/b/post-preview?token=_w1v8T0BAAA.S-ktLXbRgPss1IFCJOA1hw.jR8MZGrAkbF5omVu-z7B0A&postId=2537651057715851630&type=POST


In this research, i learned that the majority of the people that watch music videos are between the ages of 16-18. These results came back as we expected them too, so we tried to make our video suitable to this age group.
This meant that our video would have to be mature and respectable, but also relatable to a teenage audience. We made it relatable by including a teenage relationship into the video.

I also learned that the majority of people enjoyed the emotions that were created in many different types of videos, putting us slightly at ease. One person also mentioned that they liked the fact that a video 'shows a story', which is one of the reasons we put a narrative into our video.

This feedback tells us that our video should be one of the more popular videos in the music world, as it includes elements that the majority enjoy.



We understand that our audience research is limited, as only 7 people responded to our survey. However, as the people who DID respond to our survey were people who fit into the catagory of our target audience. Therefore, even if more and a wider range of people had of answered our surveys, their opinion would be redundant as we aren't trying to target them.

This is not to say that our current research was not helpful, as it did help us in understanding what we did right and wrong with our products etc.

Evaluation: How effective is the combination of your video and ancillary texts (DVD digipak and magazine avertisement0?

How effective is the combination of your main from toriwheatley11


As we stated in the powerpoint, we tried to make all three of our texts relatable in some way.
However, when making the magazine advert, we decided we wanted to make it directly relatable to the video, as the magazine advertisement is one of the ways the album is publicised.

Therefore, it is more important that the magazine advert is similar top the video. 

Evaluation: In what ways does your media product use, develoop or challenge forms and conventions of real media products?

For this question, I have creted a Prezi presentation, which allows me to display my answer in a new and unique way.

Audience Feedback: Filming and Editing.

A large part of audience feedback involves the use of surveys, so today i decided to make a survey to ask the public what they think of our video.

Doing this will mean that we are able to complete the evaluation section of our project, as well as being able to understand how the audience reacted to our video.

Aside from making a survey we also decided to film ourselves asking several questions about our music video.We will then analyse the results.

The five questions that we believe are most relevant to ask on the survey are:

• Did you like our music video?
• What did you like best about our music video?
• Would you change anything about our music video?
• Do you think the video suited the song?
• What was your favourite part about our video?

Audience Theory- The Uses and Gratifications Model - How does this apply to our video?

As the Uses and Gratifications model states, the audience are active when consuming a text and we expect the effect of each text to differ between each individual.

As afore mentioned, The Uses and Gratifications model believes that people consume texts to gratify a 'need'. Here are the 'needs' that we believe can be fulfilled by watching our video:  

• Relatability - Many people who are grieving, alone or isolated may be able to share a connection with our text and its narrative.
• For pleasure - Many people watch/read tragic love stories or dramatic and emotional texts sheerly for their own pleasure.
• To inform and compare - We feel that our text enlightens the audience to the difficulties many people experience and audience may therefore benefit from digesting our text and comparing it with their own lifestyles.
• To escape- By watching our text, some people may feel they have left reality and have entered the world of the text.

The main purpose of our music video was to highlight the emotions of Gabrielle Aplin, portrayed through her song and create a visual text that supports and empathizes with these emotions. We feel that relatability and escapism are the most prominent sections of the Uses and Gratifications model that are the most related to our text. However, it can also be argued that pleasure is also entirely relatable, as romantic and tragic love texts are among the most succesfull of all media texts, making our text relevant to that catagory.