Initial research into artists target audience.

Gabrielle Aplin started off as a youtube-r, covering songs buy the band You Me At Six. This hints towards the fact that she'd like to target the same type of 'indie' audience that You Me At Six attract. You Me At Six also attract a reasonably young audience, usually between the ages of 13-19, and Gabrielle Aplin, as a young artist is able to do this successfully.