How we would expand/broaden our audience and increase sales.

For many artists and directors, it is very difficult to attract new kinds of audiences and to increase sales. However, there are many ways for them to do this, and if we were trying to do this too, we would use many different forms of advertisement and production skills. 

• One of the main things we'd use is Youtube. As an artist or director, Youtube is a critical website when it comes to getting your work seen, and the more songs and videos you have, the more they get seen. This is a way of attracting many different types of people and also gets lots more people to see it, opposed to MTV or music channels. 
• Another way we could attract a new audience and increase our sales is by creating a video that either 'suits' many different types of people, or that doesn't suit a particular person at all, and is suitable for everybody to watch. 
• We could also publicise the video or song by creating advertisements for billboards and magazines, leaflets and posters. This would increase our sales as more people would be aware of the video.
• We could also use channels such as MTV that appeal to a wide audience. This would increase our audience and would publicise the song.