Key Music Video Conventions.

Here are some of the typical conventions of a music video. However, each music video is different, depending on the mood, and genre of the music.
The video tends to match the emotion used in the music, and this is shown in videos such as The Scientist by Coldplay, directed by Jamie Thraves. Overall the song is seemingly 'depressing', mentioning love and the loss of love, and Jamie Thraves portrays that emotion in the video by making the overall lighting grey, the setting as 'boring' and normal, and the overall story of the video as extremely sad and emotional.

He also takes a line of the film, 'oh lets go back to the start', and bases the whole video on that, making the whole video in reverse and many other directors also take this idea and use it.

Here are some more conventions of the genre of Pop music videos:

• Creativity
• Simplicity
• Well- known band/artist
• Good choreography
• Humour
• Originality
• Guest stars
• Attractive artist/dancers/actors
• Controversial topics
• Irony
• A strong or emotional story
• Memorability
• Fashin and trends

When studying different types of music videos, i began to notice that there are also conventional shots that most directors use. The majority of music videos are shot using mid shots, long shots and close ups of the artists face.
Directors also pay a lot of attention to the use of colour in their video and some of the best videos in the business have been shot in either black and white or have been high in contrast etc.

Establishing shots are also excessively used in many music videos, as they establish the surroundings and settings of the video and set the atmosphere of the video.