Purpose Of A Music Promo Video.

• To promote the single.
• To promote the artist.
• To increase sales of the single, as well as the artist's other music.
• To gain interest in related entities, such as a film or television show.
• To show the artist's interpretation of their song.
• To cause controversy and therefore publicity.
• To highlight certain issues.
• To hide the flaws of the song.
• To increase the artist's fanbase.
• To market a particular image.
• To entertain.
• To make an artistic statement.
• Product placement.

The purpose of a video could also be to change the profile of the band, to show people that they are changing/have changed, and are trying to attract a new kind of audience. A band who have done this are Mcfly. When they were first trying to attract an audience, they used bright coloured videos, with bright backgrounds, that were 'cute,joky and fun, such as this one...


However, 8 years later, the band are older and understand that they need to attract a new audience, so they changed their style of video to a darker, more serious style, where they dress in dark and edgy cothes, have choreographed dancers and gothic like backgrounds, with more controlled editing, like in this video...


A music can also publicise the artist by causing controversy. An artist who has done this many times is Christina Aguilera with songs and videos such as 'Dirrty', or 'Beautiful'. Both of these videos changed Christina Aguilera's image and caused extreme controversy in the media and in the public overall.




To remove her 'Disney girl' image, Christina performs a song solely about sex and stars in a video in which she is wearing, acting and dancing provocatively. This stunned audiences and in turn caused a lot of controversy. However, it DID make Christina succesfull, and gave her a new, adult image.