Friday, 5 October 2012

Jamie Thraves Case Study and The Process Of Creating A Music Video

Director : Jamie Thraves

  • Made short films at university and used his award winning short films as a 'calling card' to get his 'foot in the door' with the video production company 'Factory Films'. 
  • He began by shooting three very slow budget music videos that cost about £5000 each. 

How does it work? 
  • A 'commisioner' from a record label sends a track to 5-10 directors. The directors then each submit a treatment. This stage is unpaid. The director who has submitted the 'best' treatment is then comissioned to make the video. Only then is the director paid. 
  • As can be seen for many directors in the business, it is a precarious existence where their livelihood is dependant on each commision. 
  • Jamie Thraves submitted treatments for his two best known videos and each was accepted. 
Examples of Jamie Thraves' work
  • Radiohead - Just, £100,000 budget, was shot in 3 days. 
  • Coldplay-The Scientist, £200,000 budget, shot in 3 days. 
  • One of Jamie Thraives' most recent videos is by Japanese Popstars-Song for Lisa.
  • Currently videos cost about £20,000, shooting time is about 2 days. 
Jamie has used music videos to get into the film business. So far he has shot 3 feature films, 
  • The Low Down
  • The Cry Of The Owl
  • Treacle Jr. 

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