Wednesday, 10 October 2012

Emil Nava Case Study

  • Director - Emil Nava
  • Began as a runner for film production companies.
  • Worked for Blink productions and now freelances for OB management.
  • After working as a runner, Emil Nava graduated to Assistant Director where he would manage the video shoots.
  • He eventually signed to Academy - who are the biggest music video production company and then worked for Between The Eyes and now works mainly for Pulse.
  • He has now begun to make adverts which generally have a far higher budget and production values but which allow for less creative freedom.
  • At his busiest, Emil has made 24 music videos in one year.
  • When he began shooting videos for independant labels, the budget would be as low as £5,000 - £10,000 and his most expensive video to date has been for Jessie J and the budget was £160,000.


Emils first budget was for the band, Kid British and the song was called 'Our House'.
-The budget of the video was £20,000
-It was made in Manchester.
-The cast consisted of local people.
-It took 1 day to film and 2/3 days to edit.
-It only cost Emil 10 days for pre-production and this demonstrates the very tight timescales involved in the music video industry.

OB management are a company that work as agents for directors. Their aim is to:
-nurture talent.
-work with production companies.
-work with record labels.
-match the right director to the right artist.

Some of the production companies that OB work with are:
-Pulse Films.
-Rocket.
-Agile Film.
-Friends.
and Wonda.

A few examples of Emil Nava's music videos are:

Paloma Faith - Picking up the Pieces.
Client- Sony
Cosing £25,000



Ed Sheeran-Lego House
Client- Atlantic





Jessie J - Do it like a Dude
Client-Island
Cost-£25,000

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